Aktuelle Perspektiven des Marketingmanagements: Reflektionen by Oliver Klante

By Oliver Klante

Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg geben die Autoren dieser Festschrift einen Überblick zu verschiedenen Forschungsgebieten des Marketingmanagements und stellen aktuelle Untersuchungsergebnisse vor.

Show description

Read or Download Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing (German Edition) PDF

Similar marketing & sales books

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

The target of this e-book is to aid company managers and educational researchers comprehend the means-end standpoint and the equipment through which it really is used, and to illustrate how one can use the means-end method of enhance greater advertising and marketing and ads technique. The authors speak about methodological matters concerning interviewing and coding, current purposes of the means-end method of advertising and ads difficulties, and describe the conceptual foundations of the means-end method.

Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft: Einfluss der Werbung auf den Konsum und dessen Bedeutung für die Gesellschaft (German Edition)

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, be aware: 1,3, Fachhochschule für Wirtschaft Berlin, Veranstaltung: Struktur und Dynamik der modernen Industriegesellschaft, nine Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: EinleitungDer Einfluss der Werbung auf die heutige Gesellschaft ist unbestritten.

Ultimate Guide To Network Marketing: How to double your income, work part time and become financially independent

This is often the ebook that's taking the community advertising and marketing via typhoon. should you may well in basic terms purchase one publication on community advertising and marketing, then this might be it. observe innovative innovations and the way to construct a winning community advertising company, in particular designed for the net age. There hasn't ever been a greater time in background to possess your individual community advertising enterprise and Nathan takes you step-by-step, from newbie to changing into a winning enterprise proprietor.

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

Industry Mediations bargains a clean option to examine intake practices, layout and branding concerns via research in accordance with the French and eu highbrow culture. To account for this titanic method of gadgets and types, the e-book attracts at the generative trajectory of which means stemming from the structural semiotics of Greimas obedience.

Extra info for Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing (German Edition)

Example text

Download PDF sample

Rated 4.59 of 5 – based on 18 votes