By Oliver Klante
Read or Download Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing (German Edition) PDF
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The target of this e-book is to aid company managers and educational researchers comprehend the means-end standpoint and the equipment through which it really is used, and to illustrate how one can use the means-end method of enhance greater advertising and marketing and ads technique. The authors speak about methodological matters concerning interviewing and coding, current purposes of the means-end method of advertising and ads difficulties, and describe the conceptual foundations of the means-end method.
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